Twitter is without question one of the most influential social media platforms for connecting with contemporary consumers. Learn how to grow your business with Twitter and impress online customers in the following section.
Twitter can be a phenomenal resource for small businesses, allowing you to connect with your audience and build your brand. Especially if your audience spends more time on other social media platforms, you don't need to immediately go all-in on your Twitter marketing strategy. However, you should at least claim your profile to assist with branding, reputation management, search engine optimization, and consistency. The following Twitter tips will assist you in impressing customers, expanding your brand, and generating revenue.
Establishing your Twitter account will be essential to your marketing efforts. Ensure that your Twitter branding is consistent with your branding on other platforms and your website. Use your Twitter account to demonstrate the personality of your brand.
Here is a checklist to reference as you construct your Twitter profile:
Choose a Twitter handle that includes the name of your brand.
Use your company's logo as your profile image.
Ensure that your branding is consistent across all digital marketing channels.
Create a brief bio of approximately 90 characters.
Use a pinned tweet to introduce people to your brand.
As with the rest of your digital marketing strategy, you should always begin your Twitter strategy by considering your customers. What are their objectives and passions? Where are they located? What are their hobbies? What are additional relevant audience characteristics? Clarifying your ideal customer is required for this step; you have likely already done so when preparing a general social media strategy or any other type of marketing strategy. Once you have a clear understanding of who your customers are, you will be able to target them on Twitter and other marketing channels more effectively.
One of the most fundamental aspects of managing a Twitter account for a small business is responding to mentions. This relates to both customer service and reputation management. Responding to mentions demonstrates that you care about your followers and value their opinions.
Remember to respond to current and potential customers regardless of how they contact you. While some will mention you in a tweet, others will send you a direct message. However, remember that you are free to choose the mode of communication you prefer. You can, for instance, choose to respond to mentions within the feed. You may also choose to respond to all correspondence via direct message (DM).
Consider making a quick response in the feed if you respond to tweets and mentions via direct message, saying "We'd love to continue this conversation in DM. We sent you a message," or similar wording. This will indicate to everyone who views the interaction that you have responded.
Explore sharing user-generated social media posts about your brand. This method of social media management reduces the need to create your own posts while optimizing existing brand-related posts.
Using hashtags to participate in a conversation is one of the greatest features of Twitter. Twitter facilitates staying current by displaying exactly what is trending at any given time. Utilize this feature for community building and give the impression that a real person is running the platform.
You want each of your Tweets to add value to the feeds of your followers. This may be accomplished by delivering news, educating the audience, entertaining them, or advancing an idea. Adding value will assist you in retaining followers.
Twitter is an essential part of any social media marketing plan. You can use it to reach your target audience and boost your branding. For the best results, combine your Twitter use with other social media platforms. The more channels you’re on, the easier it is for customers to reach you on the channel they prefer.
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