Adding services to your Google Business Profile can help customers discover more information about your company in search results. When it comes to your local SEO strategy, you should not overlook the importance of a Google Business Profile, and your services list is one of the most important elements of your profile. As its name implies, this feature allows you to list the services your company provides.
A robust content marketing strategy is one of the best ways to increase website traffic over the long term, even if you do not see immediate results. In the past, this may have entailed stuffing your page with keywords in an attempt to artificially increase its search engine results page (SERP) ranking. Google now advises against this, however. While it is still important to create SEO-friendly content, Google's increasingly sophisticated search algorithms "sniff out" quality better and better over time.
Being active on social media is one of the most effective ways to maintain audience engagement and drive traffic to your website. Hosting giant GoDaddy discovered that 61% of its high-traffic sites had a Facebook page. Although having a Facebook page and a Twitter account is practically a requirement for online businesses today, you shouldn't overlook the less-established platforms.
Google announced in May 2015 that mobile device searches had surpassed desktop device searches for the first time. This trend has continued, and as mobile devices become faster and more advanced, there is no reason to believe it will cease in the near future. Not surprisingly, Google now incorporates a website's mobile-friendliness into its SERP rankings. It even provides a free tool that can assess the mobile-friendliness of your website. In addition to influencing your website's SERP ranking, mobile-friendliness can affect consumer trust in your business and the likelihood of people recommending it. Google discovered that 89 percent of individuals are likely to recommend a brand after a positive mobile brand experience. Even in this digital age, word-of-mouth is a potent tool for generating website traffic.
Page speed is another factor that not only affects SERP ranking but also has a significant impact on usability. Nobody enjoys having to wait for a webpage to load. According to Kissmetrics, forty percent of users leave a website that takes longer than three seconds to load. Image size is one of the most prevalent causes of slow page loading times. Google provides a free tool that provides insight into your website's performance.
Email marketing has existed practically since the invention of email. It has become so pervasive that observers have occasionally predicted its demise. While cold-emailing may be on life support due to the effectiveness of spam filters and regulations such as GDPR, marketing to a list of engaged subscribers is still one of the most effective ways to drive traffic to your website. What better way to inform your subscribers about new products, services, or content than by sending them timely, relevant, and personalized emails?
While organic search may provide a higher ROI for your business in the long run, paid search may provide faster results. A well-planned and executed pay-per-click (PPC) campaign via Google Adwords can significantly increase website traffic. Be sure to conduct research, however. Unplanned and untargeted pay-per-click (PPC) campaigns can quickly become costly. Google's Keyword Planner is an invaluable resource, but don't stop there.
SalesCaptain can assist you in constructing an effective marketing campaign to drive traffic to your website via email, text, and social media sharing. The SmartPages feature optimizes your site's SEO, while webchat helps you convert website leads. Contact our team to learn more about our services and to take your business to the next level.
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